Dr Doroteya Vladimirova

BA (Portsmouth), MA (NBU), PhD (Cranfield)

Postdoctoral Affiliate

College Roles

  • Postdoctoral Affiliate


Email: dkv21@cam.ac.uk


Dr Doroteya Vladimirova is a multidisciplinary sustainability scholar and a futurist helping organisations transform towards sustainable futures.

Dr Doroteya Vladimirova is Director of the Regenerative Business Models Programme at the Institute for Manufacturing, University of Cambridge, and Visiting Professor of Sustainability at the Cranfield University School of Management. She advises founders, CEOs and senior leadership of global businesses how to prepare their organisations for uncertain futures.

Doroteya is a Fellow of the Cambridge Institute for Sustainability Leadership (CISL). She is a tutor on the PG Certificate in Sustainable Business, and an academic supervisor on the PG Diploma in Sustainable Business and the MSt in Sustainability Leadership. She works with the CISL Sino-UK Centre for Sustainability Innovation and the Accelerator to Net Zero.

Doroteya holds a PhD from Cranfield University. Her doctoral research in the transformation of traditional manufacturers towards servitized organisations was funded by the EPSRC. Prior to academia, her career spanned over a decade across the fields of international affairs and trade with national and foreign governments, and in industry with global brands.

Research Interests

Doroteya’s work is driven by the most pressing grand challenges related to climate emergency, depleting finite natural resources, protecting ecosystems, reducing poverty, and enhancing wellbeing, and more specifically, how industry is responding to these challenges to turn them into opportunities for regeneration of communities and nature.

Doroteya’s research is at the intersection of sustainable value innovation, new business models and circular economy. Her current projects involve re-modelling the future of fashion and luxury, and discovering regenerative design principles and business practices for transformational change.